BDMM 4336 Final Project Grading Scale

Posted: April 12, 2012 | Author: | Filed under: SP12 BDMM4336 | Tags: , | Leave a comment

 Spring 2012 Final Project Grading Rubric

Final Project
Paper: 100 total points

1. Analysis- 80 possible points

  • History/Digital Consumers- 15
  • Branding Efforts- 15
  • Digital Media Marketing (examples of what the are doing, ads, Google, SEO, apps, videos, graphics, mobile, emails, social media, affiliate marketing, gaming) 15
  • Business Models (revenue, profits, spending, pricing)- 15
  • Future Recommendations- 15
  • Grammar and formatting- 5

2. Digital component- 20 possible points

  •  Originality/Creativity -5
  •  Branding/ Integration-5
  •  Grammar-5
  •  Aesthetics/Layout-5

Presentation: 30 total points

3. Presentation- 30 possible points

  •  Dress-5
  •  Professionalism- 10
  •  Public Speaking- 10
  • Thoroughness- 5

TOTAL out of 100 points:

 

BDMM Quiz 9

Posted: April 12, 2012 | Author: | Filed under: SP12 BDMM4336 | Tags: | Leave a comment

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NRM Ch. 15 & 5

1. Blogs are critical to new digital marketing because it allows for reader and audience________.

2. Blog is another name for ______.

3. An integral part of successful blogging includes building________ with other blogs and ________ on posts.

4. Before you begin blogging you should______ other blogs in similar verticals as well as your competition.

5.When starting a blog you should begin with a _____ subject and then expand to larger topics.

BDMM Final Project Work Day 1

Posted: April 12, 2012 | Author: | Filed under: SP12 BDMM4336 | Tags: , | Leave a comment

Today you will have the entire class period to work on your final project.

Please be sure to email to me to following:

  • Comprehensive outline of your project and paper
  • At least two (2) typed pages on any of the three following sections: Digital Consumers, Branding Efforts or Digital Marketing Choices
Remember, you are to do a thorough and professional examination of the digital consumers, the branding efforts and the digital media choices in the marketing plans of the company. Also make clear the business model the company uses (includes pricing and revenues, distribution choices, etc.). As the expert you have become through this research, make recommendations for growing this entity in both size and profitability.
As of today you should have an outline completed. By the end of this class period (or by midnight tonight) you will need to send me at least two (2) written pages with three (3) of the following:

Digital Consumers

  • background of your consumers
  • details of consumer generation
  • traits of your consumers
  • definition of how your brand engages/interacts with consumers

Branding Efforts

  • assessment of brand consistency, look and feel across formats and media
  • examination of site metrics related to the brand
  • explanation of how your brand differentiates itself in its competitive space. (Including a competitor analysis)
  • think about brand personality and brand drivers and brand purpose

Digital Media Choices

  • examination of the marketing channels/channel mix and how integrated the messages are across the channels
  • research search/SEO methods
  • document the brands web metrics (hint: www.alexa.com) or other resources
  • any advertising information

Do not discount white papers, journal articles, magazines, inteviews or other tangible resources. The internet and Google are not all you should be examining.

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